The first advantage of network sales in shower room is low cost, high efficiency and far-reaching influence. We promote a brand in any media, whether it be TV or newspaper, which is the lowest cost on the Internet, but it works very well.
From the internal management of the enterprise, whether it is a branch or a regional direct store, the sparrows are small and full. We need to set up a whole system of financial personnel, sales personnel, installers and so on. But as a matter of fact, as long as we manage the agent, we can only provide good products, and he will realize himself in other ways.
In addition is the problem on the capital chain, each agent will provide sufficient funds to run this project, do not need to run to the company's strong capital, I think this is obvious.
I think the biggest drawback is that talent is too slow. I want to train a store manager and train a manager. But agents don't need it. Of course, the agent also will appear the problem of honesty, you choose a good agent in a region, can make a very good brand; But if the agent doesn't have a choice, he may go very fast, and it's very difficult to get back on his feet again.
The greater difficulty of agency marketing is the problem of remote control at headquarters, because the money is his. I think it's better to solve this problem, and the agent affiliate marketing mode will be better.
Shower room network sales.
The first advantage of network sales is low cost, high efficiency and far-reaching influence. We promote a brand in any media, whether it be TV or newspaper, which is the lowest cost on the Internet, but it works very well.
The second advantage is that the brand image can be quickly established on the Internet, and the brand can be promoted quickly by breaking the traditional geographical restrictions.
The third advantage is that Internet marketing can better protect the interests of owners. If one owner complains about you on BBS, it's more important than any other complaint. This is also an advantage, in this case to urge the company to provide better service and quality assurance for the owners.
The web has its drawbacks. First of all, we can go to different cities and supermarkets, but the network is different. China's network development is not particularly balanced, and regional differences are relatively large.
Secondly, network marketing is weak in brand protection, and relevant laws and regulations are not sound. Like there are some small manufacturers now, anyone can buy a computer to do online sales. Many owners because they do not know the shower room market, it is easy to be fooled by these small manufacturers without quality assurance.
Thirdly, network marketing can easily lead to online fraud, because the network is ultimately a virtual thing, and anyone can say that it can be, and it is easy to have some "vest" attacks in the same industry.
The main point of network sales is: to make a network sale also need to understand the market, want to know oneself brand, product to the target of the customer. The brand of net sales must be consistent with those who use the Internet.