Analysis: where is the new growth point of shower room


The market of shower room is developing in the future. The consumer group is mainly in the 1980s and 1990s, and it is in the first-tier cities, but in the future it will change, and the new growth point will be in the vast rural areas and second-tier cities.

(1) people's consumption concept and consumption group of shower room products are changing.

Shower room products from the past pursuit of luxurious bathroom products (massage cylinder, steam room) into practical needs. Consumers in the process of use require fast, water-saving, time-saving, provincial space.

Therefore, in recent years, shower room products have become popular, and more and more families are entering, whether luxury suites, five-star hotels or ordinary suites, and civilian families. Shower room products are increasing at an average rate of 20% to 25%. This gives our shower room a lot of space.

According to the statistics, the existing real estate projects in the bathroom accessories, as well as new star hotels, shower room products accounted for more than 80%.

(2) new growth points in the vast rural areas and second-tier cities.

As the country demands the process of rural urbanization, more and more farmers will become urban residents. Suitable shower rooms will be an important choice for them. Their spending power will gradually emerge, improving the living environment, and improving the quality of life is becoming an urgent need for urban residents. Therefore, it is possible to target the market in second-tier cities and rural areas, where there is a great deal to be done.

(3) strengthen product matching and provide quality service.

Customer consumption idea is to "one-stop" bathroom accessory direction, therefore, if still looks like before shower room alone individual products, could not escape, not in the long run. Strengthen the depth and the horizontal matching, use the service of a station to attract the customer.

(4) product development.

1. Research and development of high-end products. For some high-end customers, develop high-end products to meet high-end demand.

2. For the bathroom of rural and ordinary families, the design provides simple products suitable for the road, so as to meet the needs of ordinary families and affordable housing.

(5) shower room products conform to the national industrial policy.

The shower room product is a necessity of people's life. Energy saving, water saving, environmental protection, conform to the trend, become the necessity of people's life. At the same time, it conforms to the national industrial policy and should be vigorously developed to meet the market demand.